Confluence 19 May 2021

Jon White


Why publishers should commission video

Whichever sector of publishing you're in, your content tells a story. How are publishers using video content? Where is it being used most effectively? What opportunities does video offer?

Jon White Makematic

Jon has over two decades of experience in digital content and publishing. He has held mid and senior roles with DK, Macmillan Education, Ingenta plc and Semantico. He is fascinated by the constant changes being driven by the networked economy, how this affects all aspects of content consumption and whether or not parallels can be drawn across media sectors. He can be contacted via