Confluence 19 May 2021

Jenny Geras

practice

How to write a digital bestseller

Jenny Geras, Managing Director of Bookouture, talks about the key ingredients needed to create a digital bestseller - from both author and publisher. How does an author put together the perfect pitch and synopsis? And what does a digital publisher do differently to get a book to its readers?

Jenny Geras Bookouture

Jenny Geras is Managing Director of Bookouture, a digital publisher and division of Hachette UK. Prior to working at Bookouture, she spent four years at Penguin Random House as Publishing Director of Arrow, and before that worked at Pan Macmillan, as Editorial Director for women’s fiction.